Hello Marketeers,

Digital marketing is about taking advantage of smart and innovative tools that were created to help and give your business an edge when it comes to finding leads, enhancing internal communication and managing all the tasks. The more you know about how many creative digital marketing tools there are out, the better off you are going to be.

However, don’t assume that successful digital marketing is all about new tools and apps. The success of any digital marketing is its strategy and to focus on your customers, what their interests, needs and behaviour are. 

The role of the digital marketing tools is to enhance and strengthen your efforts and help you to execute a proper strategy but they don’t do the work for you.

To take your digital strategy to the next level, here are some digital marketing tools to grow your business:

  1. Facebook Pixel: is the analytics tool that became the important tool for all marketeers and businesses. However, many people don’t understand how much success and ROI a Facebook pixel can bring to their business. 

The Facebook pixel is a piece of code that you place on your website. It collects data that helps you track impression, views, number of clicks, behavior flow, audience segmentation, insights and conversions from Facebook ads, optimize ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website.

2. Google search console: Are you familiar with Google search console and how powerful is it?

Google search console is a free service provided by google that helps marketeers, businesses and SEO experts to analyze, maintain and improve their site’s presence in the search engine results pages. The purpose of the tool is to understand how Google perceives the websites and from the data you get from it, businesses can discover new ranking opportunities, boost existing performance, and learn how exactly people are coming to their website. This means it’s an important tool for any business that relies on their website for user experience or to generate leads through organic traffic.


3. Google Analytics: is the gold standard for website analytics. If you don’t have some knowledge of Google Analytics, it’s difficult to work as a digital marketer these days. As numbers help marketers to make a determination. So what kind of determination does Google Analytics help with? 

Site traffic, landing pages, who is coming to your site, locations from where your users use your site and on which pages they’re spending most of their time. 


That’s why here in Leogami we integrate all the digital tools together, because we know that successful businesses rely not just on one tool but a suite of digital marketing tools. Our digital strategists always make sure you achieve your goals through checking all the important factors that determine the success of your website, ads and your digital marketing strategy.