The international (Irish) brand, a leading and innovative sports nutrition brand offering the latest in sports and fitness supplements.
As challenging as it seems, we proudly worked in the Kuwaiti market on the protein bar line. Therefore, we followed a very distinctive strategy and were getting the campaigns fully “Kuwait Accent” to become acclimatized to the Kuwaiti culture and to perfectly represent the brand through different social media channels.
This led to generating a unique brand image and positioning for Kinetica that differentiated the brand among its competitors. And achieved a huge success and recognition for Kinetica protein bars, resulting in launching the brand in more stores and their sales increased relatively.