SEO is a method that focuses on making your website content relevant to search engines. SEO or Search Engine Optimisation lend a hand for you to rank higher in the organic or natural search results. SEO optimizes your site in terms of keywords and articles at hand in your web pages. By optimizing these gears, search engines distinguish your site and put your site in primary spots on the search results. SEO stands for Search Engine Optimisation. SEO is the process of getting more traffic to your website by getting the site listed and ranked highly for queries relating to your product, market or business in the natural or organic search results.
Adwords, a different internet marketing alternative, is advertising that makes it possible for you to position your advertisement on the top or right hand side of the search results pages on Google and other affiliate websites. You can target internet user’s search queries and display your offers every time they look for it and you have budget left. The visitor then clicks on your advertisement and it takes them straightforwardly to your site. The advertiser will on the other hand pay each time somebody clicks on the advertisement, because AdWords runs on the pay per click system. With Adwords, your business listing can be displayed alongside the natural search results when people search for specific keyword phrases in Google. Search results displayed by Google Adwords are also called Pay Per Click (PPC) results because you shell out for every click made by a visitor on one of your ads. We’ve illustrated the difference between the natural or organic search results and the paid Adwords search results below. .