Bosch is an international brand for home appliances, available in more than 60 countries worldwide, recently launched in Egypt in July 2019. Bosch is considered challenging for us, since it has a wide market that includes huge variety of competitors, therefore, Leogami team followed a strategy that created a unique brand image for Bosch in the Egyptian market.
Leogami started the digital marketing operations for Bosch Home Egypt from day one, for both platforms Facebook and Instagram, moreover, Leogami is responsible for the moderation of the social media platforms.
The outcome till today is highly satisfactory as the engagement and reaches of the target audience are met and we are moving forward for future campaigns to create a brand positioning among the competitors so that Bosch brand becomes the leading brand for home appliances in the market.
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