Blue Group Trading is a leading fast-growing company that is powerfully feeding the construction field in Egypt with the cutting-edge up-to-date re-invented supplies for both civilian and military applications.
It’s a unique yet challenging client, as its business in not highly common in the market and its target audience are not easily reached through digital marketing (Facebook, Instagram and LinkedIn).
Blue Group has different objectives as they needed a unique brand image as well as a new brand positioning in the market. The products of Blue Group are highly challenging since they can’t be easily promoted through digital platforms, yet that was not a problem for us since we created unique designs with international standards that perfectly grabbed the attention of the targeted customers we were aiming for.
Leogami team in addition, followed a strategy of creating interesting content related to the construction field to keep the target audience’s attention. The results of the first three months were stunning which led the customer to expand the contract till next year.
Our future campaign is going to be a Google Ads campaign which we believe will reach a distinct segment of the target audience that are highly interested in such a business. As shown above, all our strategies at Leogami are filling one objective which is the integration of the marketing tools (Social Media, Google Ads and E-mail marketing) to reach the perfect results.