Social media platforms are always impressing us with new updates and creative features, now it’s time for Instagram to impress us. Instagram is looking to launch a new feature called ‘Nametags’, maybe it sounds familiar that’s because of Snapcodes & Messenger Codes. This feature would enable you to create your own, customized Instagram code which can be scanned in using the app’s camera, immediately connecting you to your account.
Instagram’s Nametags will function as the following as explained by TechCrunch:
“Once users have access, they’ll be able to hit a QR scanner button on their profile to bring up the Nametag editor. They can then choose from a purple Instagram color gradient background, a pattern of one emoji they choose, or a selfie they can jazz up with augmented reality face filters that then becomes an emoji pattern. The user’s Instagram username appears in the center.”
What do you think? Is this feature will become a trend? Its somehow confusing, we can’t guarantee its success, as Messenger tags weren’t a hit that many people don’t know about it, while on the other hand Snapcodes was very helpful element. Instagram tags might be useful as it will be much more easier for users to build their followings by promoting their accounts with an easily accessible image, but we have to put into consideration that QR code style tools have been available for long time and they haven’t achieved the expected success.
Let’s imagine what will happen to all brands if this new feature made a great hit, all brands will have a new way to promote their Instagram presence, also it will add an interactive element to the process within their promotional materials.
Technology and successful features never stop at first step, but it keeps extending, also businesses can obtain some benefits from it by creating Insta codes for their products that helps clients to scan a specific code on a product to see more about it on Instagram, or check if there are any discounts available.
Leogami thinks that social media will keep on adding more and more features for creating a better and more secure experience for users, also we think its a starting point to begin in rolling in with Instagram followers ads campaign.
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