Algorithm changes shot referral traffic and organic reach

October 13, 2019 by in category Digital Marketing, Social Media with 0 and 0
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Facebook algorithm

Hello, world! Facebook reach algorithm is the key of organic reach.

Understanding the Facebook reach algorithm will give you the chance to boost your posts organic reach.

If you want any traffic from Facebook, you have to pay for it, so the money controls the world now.

We’ve been hearing variations on the above themes for a while now from marketers, brands, and publishers who have watched a flood of organic traffic become a trickle over the years.

In previous years, these algorithm changes have caused organic reach on Facebook to drop more than 50%.

“You’ll see less public content like posts from businesses, brands, and media,” Mark Zuckerberg said at the start of 2018.

If you have a Facebook Business page or you’ve been managing one, you may have noticed a drop in your reach and engagement metrics, especially throughout 2018.

It comes down to two simple reasons: Ads competing for news feed space and Facebook’s 2018 News Feed algorithm update. 

The thing is, we didn’t realize how spoiled we were when Facebook first launched the News Feed in 2006. Back then, posts were valued on a point system, so the News Feed was relatively easy to navigate and outsmart.

If it’s happening on Facebook, it’s happening on other social platforms too. This means your social media posts aren’t reaching as many people as before.

The good news in all of this is that there’s a lot you can do to counteract these changes, here are some ways to deal with the fade-in organic reach:

-Create unique content for each platform

-Feature someone else’s content

-Know the algorithms

-Put budget behind your content

-Work with an influencer

-Publish quality content that resonates with your audience

-Experiment with video

-Don’t underestimate Stories

-Use micro-communities

-Make the most of your analytics

-Mix up Your Post Formats

-Fine-tune Your Publishing Time

-Say Goodbye to Clickbaits

-Tap into Facebook Groups

-Encourage Interactions

-Activate Assets

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