Daily Archives: August 28, 2014

Home > Blog > Daily Archives: August 28, 2014

The role and value of Branding

August 28, 2014 by in category Branding, business

So many people misunderstand the role of brand. They think it’s a synonym for marketing, and marketing is a synonym for media spend. A brand tells people who to value and why. Marketing tells them how the brand is valued, and where to access it.   The purpose of your brand is to use that perceived value [...]

0 0 Read more

© All rights reserved by Leogami 2014-2018. Made with passion not perfection.